It’s no secret that private capital is flowing into professional sports – and the pace of investment isn’t slowing down. But, why now?

The business of sports is evolving, and so is the playbook for investment. At Sixth Street, we not only see a generational growth opportunity for sports teams driven by advancements in technology and fan engagement, but also an opportunity for Sixth Street to provide our highly flexible solutions to sports teams and businesses. Our Sports, Media, and Entertainment team takes a holistic approach to investing in the sports ecosystem – including our investments with the world’s premier franchises and leaders in the business of sports including Real Madrid C.F., FC Barcelona, Bay FC, the Boston Celtics, the San Antonio Spurs, the San Francisco Giants, and Legends Global. Watch the video below to learn more about the role of private capital in sports and Sixth Street’s approach to the space.